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Social Media has become an essential tool for any business.

Potential customers will often search for your brand on social media long before they ever step into your storefront or visit your website.
Instagram has over 600 million users and nearly 100 million people use Snapchat every single day, with the kind of reach, you have the potential to grow your brand and build your customer base.

Both Instagram and Snapchat have become “storytelling avenues” that allow businesses to create unique content that reaches the masses.

While you should use both Instagram and Snapchat, the content you put on both platforms should be exclusive to each of them.

You will grow an audience at both Snapchat and Instagram that turn to these platforms for the exclusive content they offer.

Remember that Snapchat and Instagram are teaser platforms.

You want to get your customers attention by using these platforms, but then you want to direct them to your website or into your store so you can convert the content you create into a sale.

Short, live stories on both Instagram and Snapchat are gaining popularity as users can gain a quick glimpse into your brand’s personal side.

Content shared in Stories are temporary and include the use of fun filters and text.

The messages are personal and direct and help the consumer feel more connected and part of a brand.

Customers love seeing funny, interesting, creative and photos and videos and likely to share them with their friends, which will help to grow your brand and attract new followers.

Your brand can benefit from this type of storytelling by providing special offers and engaging your audience with announcements, events, etc.

An important thing to note about Snapchat is the type of user it attracts.

The majority of Snapchat’s users are still under the age of 25, although it is gaining popularity with older audiences.

Failing to understand or consider your audience is a major mistake if you want to use Snapchat to build a brand, since not every demographic uses the network.

To be successful on Snapchat, you have to produce captivating visual content.
Are your videos funny? Are they interesting?

Remember these things when creating content.

For both Instagram and Snapchat, the most important thing to remember is to be authentic.

Your posts should be closely related to what you do in your personal and professional life.